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biggest "american" brewer? - Nathan
July 14th, 2008
12:46 pm
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biggest "american" brewer?
Now that InBev is buying Anheuser-Busch, the largest US-based brewing company will be... Boston Beer Company (Sam Adams). Miller is now part of London-based SABMiller, and Coors is part of Molson (Pabst is also larger, in some measure, but it's really just a brand name company that has things brewed by Miller). This probably doesn't mean much in the grand scheme of things, but it's interesting.

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Date:July 14th, 2008 01:37 pm (UTC)
Well, can Sam Adams still be considered a "microbrew" if they're the largest in the country?
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Date:July 14th, 2008 01:49 pm (UTC)
This very linguistic problem has been leading the industry to drift away from the word "microbrew" for years. "Craft brewer" is the term du jour, though even that has a pornography-style "I know it when I see it" aspect (There was a rant on this subject in the Beer Advocate magazine an issue or two ago).
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Date:July 14th, 2008 02:13 pm (UTC)
I am wondering if they will improve the taste. Probably not but still.
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Date:July 14th, 2008 02:36 pm (UTC)
Hmm, which works better?

"Samuel Adams: Drink It Unless You Hate America"
"Samuel Adams: Not One Of Those Prissy Euro-Beers, Like Budweiser"
Date:July 15th, 2008 05:45 am (UTC)

Boston Beer Co Advertisement Idea

Have the A&B symbols as close as you can legally get them together to give the imgage of the Budweiser Lable. Then switch the A and B around to a B&A and underscore it with Benedict Arnold (in the position for Budweiser) and then fade to the Brewer Patriot...
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